This means WBD has the capacity to lean deep into its library, creating channels based upon its cable network brands , which will instantly attract viewer attention.
The second type of single-series channel would be channels, pop-up or permanent, based on older seasons of big new shows about to come out on cable or streaming. Equally, movie franchises with a big new release about to drop could build excitement with a pop-up channel based on related films. when assessing whether Netflix should launch FAST channels, the majority of viewing for new series of big streaming shows takes place within the first 30 days of launch.
Both types of single-series channels would be upsells. Channels based on older seasons are an obvious marketing ploy to energize viewers and say, “If you’d like to watch the new season, subscribe today.” Zaslav's comments about the type of content that works best on FAST also ignores that there are many national FAST news networks, including “NBC News Now,” “ABC News Live,” “CBS News,” “LiveNow From Fox” and “CNN Replay.” Many of these have grown an audience, but “CNN Replay” is the only national news brand to still be based upon recycled news clips.
Three which is owned by Warner Bros. Discovery have announced FAST Channels for ThreeNow in 2023 😁