Whately says that artists working with TikTok influencers has become a popular marketing tactic within the music industry, though even the way that strategy works is changing.
And 2022 also saw older songs getting their moment in the TikTok sun. The stand out this year was Kate Bush's 1985 song, “Running Up that Hill,” which went viral over the summer when it was featured on the fourth season of Netflix's “Stranger Things.” Bush reportedly made $2.3 million in royalties just this year.
One other change in the past year has been the popularity of sped-up remixes on the app — when a familiar old song is either pitched up, sped up or layered over another song. These remixes became popular in their own right and can often send the original song climbing back up the charts.