How TikTok influencers are helping companies recruit new workers

An influencer promoting open roles on TikTok can help increase the impact of a company’s recruiting efforts.

Durham said while she doesn't post Intuit-specific content, the company's trust and open-mindedness about her TikTok presence allows her content to be mutually beneficial for her and Intuit. Her TikTok presence gives potential candidates familiarity and recognition that often leads them to apply and be interested in roles at Intuit.When you think about how people previously searched for jobs, it's most likely they turned first to their local newspaper for open roles.

"Influencers have trust and credibility with their audiences, and they've become what I think of as the signal through the noise," Lazarus said. "In the digital world, opportunities are nearly endless, and that level of choice creates so much noise around us." "Thought and industry leaders could be local from a geographical perspective or from an industry perspective," Lazarus said. "These are also influencers that can operate both online and in person in a professional setting to help with recruitment efforts."

Blaser added that companies can even have their existing employees post videos or content on TikTok and become an influencer for their business. The focus should be on how well the content resonates with audiences.Influencers can be hired, if a company is looking to reach an existing following from a content creator like Durham, or influencers can be created, like Blaser suggested, from existing employees who may find a new following.

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