Lagos-based communication and media consultancy firm, AT3 Resources, last week marked its fifth anniversary of providing strategic public relations, events and media interventions to corporates, individuals and brands in Nigeria and across Africa. In this interview, the Chief Executive Officer and Founder, Mrs. Tosin Adefeko, speaks about the journey in the past five years and the plans for the company. Obinna Chima brings the excerpts:My father was a banker – Dr.
So, why did I come into the marketing communications industry and how did AT3 come about? Like I said earlier, I had my natural inclinations, abilities and passion. Instead of leaving banking and forcing myself into the Media and Communications industry without any training, I took two years off work with my first son in tow and went to pursue a Master’s Degree in Marketing Communications.
NN24 was one of the most fantastic ideas of its time, but by my thinking it wasn’t run properly. Through this whole career navigation, I simply wanted to meet one man who was considered the most accomplished marketing practitioner, Dr. Biodun Shobanjo, the Chairman of Troyka Group. Whilst I was a student, I had encountered him once on a plane and thought I should try my luck, I shot my shot as they say …well that didn’t go too far. Lol.
When I found a compelling reason to revive the company, I just had this small dream to consult for any company, brand or individual that needed support with framing their communications interventions. Bear in mind now I had worked with so many brands especially global brands. Many years I led brand building initiatives for Coca-Cola, P & G, Etisalat, Google, Microsoft, Sanofi, GSK, Skye bank, British Airways, Ford and many brands too numerous to mention.
The first year I was a member of the communications committee but subsequently I was asked to chair their communications committee at the COC and JPC level. I did that for three consecutive years but I have now become too busy I have had to drop some of these commitments. It is time to refocus my time; as an entrepreneur, at every point in time there are different challenges that require full attention. You don’t want to wake up one day and you can’t pay salaries or there is no business.