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Apple is reportedly looking to enter a market already dominated by Google and Amazon

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Apple is reportedly working on a smart display to challenge the Google Nest Hub Max and the Amazon Echo Show.

is working on a smart display that would have a low-end iPad as the screen. The display would be used to make FaceTime calls, and control smart home devices such as the lights, thermostat, and locks according to those familiar with the plan. The screen would be designed to hang on a wall or elsewhere around the home using magnetic fasteners. This would make it different than your run-of-the-mill iPad tablet.

Sources who wished not to be named say that Apple is considering building larger smart display screens. The one on the Google Nest Hub Max is a 10-inch display with a 1280 x 800 resolution. While iPads already offer everything a smart display might have, they are not designed to be hung up on a wall like a home appliance.

 

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