Princess of Wales launches childhood campaign - but faces calls for investment not 'awareness'

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“The time has long passed for 'awareness’” says the Practitioners of the Early Years Sector. The Princess of Wales has launched her Shaping Us childhood campaign, but one group has said long-term investment, funding and action is needed instead

In a video message to mark the launch of her Shaping Us campaign, Kate said:"Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives.Image:"Today, the Royal Foundation Centre for Early Childhood is launching a new campaign, Shaping Us, to raise awareness of the life-changing impact we can have when we build a supportive, nurturing world around children and those who care for them.

The project is said to be Kate's"life's work" which she hopes will influence attitudes toward children in the early years of their lives.The Princess of Wales also joined students on the Childhood Studies programme at the University of Leeds A 90-second clay animation will also be shown in cinemas on Friday which shows the development of a young girl from birth to five years old as part of the Shaping Up campaign.launched the Child Friendly Leeds initiative in 2012 which encourages residents, businesses, and institutions to make the city the best place for children to grow up.

 

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Investment you say? Like millions in donations to care providers, advocating MPs to invest/increase budgetary spending for early years, writing op-Ed’s asking politicians to step up and provide for people?

The UK had a great Sure Start program based on exactly this under Gordon Brown. Investment and funding already happened, the Tories killed it 🤦‍♀️

ParkPilky Good message. ReStartSureStart

If she wants to rescue herself she better come up with something more. Majority of people are not going to give her a pass because she dress nice and have a lovely hair.

The press should not just write positive stories about them. They need to focus on the truth. Criticism is okay, if it is done from a place of truth. So I say yay to this article. Kate can read it and learn from it. She will be better for it .

Exactly. As i have numerous times UK charities don't want the Royals as Patrons anymore because they don't bring donations. They don't atract donor's, they hardly do any work. More and more charities speak up.

Thank you. Are you telling me that when Harry is raising £3 million in grants all the palace can come up with this stupidness

Well, the headline is misleading, as per usual, but doesn’t the dear Dr realise that without the ShapingUs campaign he would have a platform & no one would be talking about it?

Seriously? KKKate 🤣🤣

Yet another PR stunt to form the illusion that the royals care about the British citizens. Absolute BS of course. They will still find a way to profit from vulnerable, less fortunate members of the public. Time to get rid of this illegitimate, criminal organisation

You can’t get there without people realizing it’s important.

The arian princesses thought launching in a suit is all she needs to seem like she has a life goal

Who is steering this foundation honestly. Do they do research before anything..I Harry was making them look good with good ideas 💡

Yeah, it's performative fluff for the Royal airhead to spout. Normal PR for the Royal Family to pretend they both care and have some intelligence (they don't). Another desperate attempt particularly by Middleton that she's as caring and clever as her sister in law (she isn't)

Catherine Middleton is a plagiarist, she plagiarized the project .👇🏼 PrincessofWalesIsAPlagiarist PrincessCatherineThePlagia

No matter if you’re the royalists or not. This is a great campaign by raising awareness to the importance of the early childhood. More can be done but first we need to be aware of it. Well done for doing this - thank you everyone involved 👏👏👍👍🙏🙏

3 nannies raised her kids. 4 homes. Chefs. Her kids barely tolerate her. She can't speak in sentences. She's a 41 yr old child. She deserves nothing but contempt for this embarrassment. Feed starving Britons with your 200k /yr wardrobe you evil b

Yes, that group is right moreso when her supposed project has been professionally taken care of by a seven years old Australian girl, patented in her name molly and archived by United Nations. Kate should go somewhere else as advised.

Exactly. With no investment it’s a waste of time

I suspect this 'group' feels a little left out. All the relevant experts were consulted. Perhaps it is your organisation that has issues.

These people are lying about two things: 1. That no experts were engaged or consulted for her report. She met with several experts and many of them tweeted yesterday. 2. Investment. Is it lost on them that she is has always invested and is now ramping that investment up?

Many others disagree.

She's blathering on this for 10 years, without ANY concrete outcome. Useless

So hypocritical. Pointless . She’s a billionaire raising awareness is not enough . 😵‍💫😵‍💫😵‍💫 plus she never defended Archie being called an animal a monkey in his early years. And she has Nannie’s , boarding schools Eton for her kids early years.

She champion when it comes to humanitarian, she did her job very well, educated, dedicated, hard working, knowledgeable, compassionate, capable to do what work she has, she always share her knowledge which also help to contribute with others and make it as one.

KensingtonRoyal RoyalFamily

So important for children and this initiative will help so many , I lost a parent when I was 5 and that pain just doesnt go away but we learn to cope and move on .. .. if such a support had been available during my growing up years it would have been such a huge help ..👏👏

These people are talking nonsense. Without raising public awareness, how will investment appear? By magic?! 🙄 Plus, it's not just about money. The campaign is also about what parents, carers & early years educators can do to support children's mental & emotional development.

Yes

Poor little Petal. Clearly out of her depth

andrews_ange Will she actually be active or just show up for an awkward photo op?

Genuine question. Kate has been talking about early years and 5 questions for 10 years. What exactly is she launching that's new? I know awareness has been around because we've had Sure Start pre 2012, so what is she doing now? Or is she just talking about early years some more?

Children in UK need FOOD! Food will be shaping them to survive! They don’t need all this glittery campaign, just donated the money to FoodBank CostOfLivingCrisis

Is this group aware that this article about the need of more funding was written because The Princess of Wales' campaign brought more attention to the topic? I think she fully knows that more funding is needed but she can't say it in her position. Others can and should though.

❤️❤️

Trust Sky to focus on the 1 group not supporting it.

Why don't women just birth and hand the baby over into state controlled baby farms. They certainly don't want to raise their own offspring by the looks of things

Policies will come after a greater understanding and awareness of the majority of the population regarding the child's early years of development 👍

Will The Princess of Wales be on strike tomorrow? No of course not. All we hear from these people is “investment, Pay rise, Real-terms pay cut” its embarrassing

That’s ridiculous and I question why Sky are giving these people a platform. If they want to do what they’re saying then no one is stopping them but they do t they just want the fame of dragging someone else who is doing something down.

What a clown she seems.

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Princess of Wales launches childhood campaign - but faces calls for long-term investment insteadThe group Practitioners of the Early Years Sector say: 'We are well accustomed to MPs and royalty visiting early years settings, praising the invaluable work of practitioners but nothing is done.' lets hope she hasn't forgotten Children in care eh ccwild79 Become1992 This pointless campaign 😵‍💫😵‍💫👎🏻👎🏻👎🏻 So many child facilities closed in 2019 she’s a billionaire she could open some herself back up 👍
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