Ashiwaju emphasised that Dufil relies on its highly technological research and development process to identify consumers’ culinary needs and ensure products are developed specifically to meet these needs with unmatched precision, saying “Indomie is the go-to brand for quality in the noodles category, and no other brand can match Indomie’s drive for consumer-brand excellence both in quality and taste.
According to Ashiwaju, the year 2023 will see indomie create more brand engagement opportunities for consumers and provide them with exciting rewards for their loyalty. The company in 2022 was awarded with the Brandcom Awards for ‘Most Iconic Noodles Brand of the Year’, and the ADVAN Awards for the ‘Consumer Choice for the Brand of the Year Award’. The Indomie brand last year engaged in a series of corporate social responsibility programmes and national consumer promotions. Towards the end of 2022, the brand launched the Indomie Jollof into the market, among others.