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After Selling His Amazon Business For Eight Figures At 28 Years Old, This Entrepreneur Wakes Up To New Possibilities Of Building A $100 Million Functional Coffee Brand

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How business intuition and Jeff Bezos's 'regret minimization framework' propelled this entrepreneur into a multimillionaire only five years after graduating from college.

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On the packaging, embossed golden banner that reads “Break The Simulation” is boldly displayed, suggesting the product by no means targets the average shopper. “A lot of our customers are type A,” said Oliver.

 

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