The broadcaster is giving African audiences more authentic, home-grown entertainment — and new ways to watch it with the launch of DStv StreamaMultiChoice produces local shows that speak to the hearts of Africa viewers, in their own languages. Picture: DStv
There is an almost insatiable appetite for authentic local content as African audiences, like others across the world, respond enthusiastically to seeing themselves, their cultures, and their communities represented by home-grown productions. For every R1 spent by MultiChoice on securing and producing entertainment content in the last year, 47c were spent on local content — with a view to increasing that to 50c in the next financial year. DStv's Mzansi channels, which challenge the status quo of SA television by elevating local entertainment, have been given a fresh new look.
Using a fast, stable fibre internet connection, the DStv Streama turns any compatible TV into a smart TV