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Women: The Ultimate Niche Market?

  • 📰 Forbes
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  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 4%
  • Publisher: 53%

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Women are not a niche market and investors that realize this make a lot of money, and everybody wins.

 

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Dumb headline. “Women”, i.e. 50% of population and somewhat variable, are not a “niche”

Um...women aren't a hidden market...they've always been there. Brands and marketers do already know this, since most purchases are fueled by women.

'Investors discover that 50% of the market exists'

No need to read the story I guess. Apparently, They're NOT a niche market. PicIsWortha1000Words

Considering women make 80% of consumer purchasing decisions, you're a bit behind the times, Forbes.

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Women: The Ultimate Niche Market?Women are not a niche market and investors that realize this make a lot of money, and everybody wins. I Agree... Who is saying 50% of society is a niche market? I cringed during this episode
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