OPINIONISTA: Gauteng means business — a multisectoral approach to growing tourism in the province

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What is Gauteng doing differently to indicate that it is open for visitors and that the tourism sector has a place in the economic recovery story of Gauteng?

In his recent State of the Province Address, Gauteng Premier Panyaza Lesufi emphasised the need for the province to accelerate its economic recovery and reconstruction plans. To achieve this, the province will need to create linkages across various high-impact economic sectors to ensure inclusive growth and sustainable economic recovery.

Ultimately, if Gauteng is to maintain its top spot as the preferred destination for business tourists into the African continent, every sector will need to contribute to making the visitors’ experience worthwhile. Disciplined execution that is well coordinated for the benefit of all economic sectors in the province will yield much more impact over the long term.

February in Sandton. The province will have to work hard to dispel some of the concerns that will be raised by the discerning and highly competitive business tourism market. These include the high levels of crime and load shedding and the industry’s response to it.The Gauteng Tourism Authority, which is a partner to the event, will have to demonstrate its ability to mobilise stakeholders across sectors, in support of delivering a world-class experience for the business tourism market.

The Gauteng Township Economic Development Act aims to revolutionise the way township small businesses are supported to access markets and raise funding. The bill enables the tourism sector, with its huge potential to grow SMMEs and contribute to job creation, to actively mobilise for greater cooperation with other key players.

 

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