Samaraweera had been at the company for six months and had worked as the president's chief of staff, which gave her insights on how a creator-economy startup works and what it takes to grow a business in that industry, she said., which is a platform for social-media-content creators to share knowledge and industry insights and grow their careers. She decided to take the company full time when she lost her job.
Aside from one college intern and a few contract workers, I'm responsible for every aspect of the company. I'm building the product, doing the design, running the social-media accounts, meeting with investors, andI'm also realizing that communication is an underrated skill for founders. Communicating with creators is very different from communicating with potential investors, which is different from communicating with other founders or with the press.
During my day job, I created a robust network of creators, startup founders, and social-media experts to best understand the industry. Then, I started messaging creators to ask them about their experiences and understand their pain points.