The launch of Duars Live formalizes an event production and concert promotion operation that Duars Entertainment las long had in place, but is now ready to expand. A catalyst was Alejandro’s “Saturno” tour, which kicked off in March and will play over 70 dates around the world, making stops in 34 North American arenas, 19 European arenas and 17 Latin American arenas. Duars Live is producing the tour in partnership with Outback Presents.
“Producing events is my real passion” says Duars, who began managing Alejandro several years ago and eventually signed him to his label, Duars Entertainment . “At some point in my career I had the opportunity to manage artists and release music, but I feel like in an odd turn of events, life has led me back to event production which I am totally enjoying now.”
In hiring touring veterans as his support staff, Duars was also aiming at sustained growth of his company overall. “I want to develop people within my structure so that in 10 years they can function without me,” he says. “I want to grow, sign artists, do more projects. My goal is, literally, to grow.”
In addition to Rauw Alejandro’s tour, Duars Live is also producing two shows at Coliseo de Puerto Rico by reggaetón star De La Ghetto and will soon launch another major tour.
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