on the topics Chris and I talked about. “Consumer demand for electric vehicles is surging, far outpacing supply, and automakers who fail to respond quickly to shifting preferences risk losing out on the market share, according to a new analysis from Consumer Reports ,” they write.
Drilling the point home, Chris asks, “Who is this population of people who are going to buy new gasoline SUVs that have poor fuel economy in 2030 when they can buy a BEV that has 300 miles of range or more, that has instant torque, that has better performance, has lower fuel costs, has lower maintenance costs, charges faster, and … yeah.”
I asked Chris to provide his take on how automakers should manage the difficulty of ramping up BEV sales while phasing out fossil fuel vehicles. In theory, going too fasttoo slow could bankrupt a company. He responded, “I don’t see a path where an automaker, you know, massively outruns consumer demand in their EV push. Basically, as fast as you can, as fast as you can feasibly make that transition, do it and you won’t regret it.
Lets get that cranked up to 50 eh!