Disrupting a long-standing industry is no easy task. How did you know the market was ready for something different, and how did you approach carving out your own space in an industry dominated byFrom inception, Bobbie’s mission has been centered around evolving the infant formula industry from the ground up. This is as personal as it gets for us; Sarah and I both struggled to breastfeed and found ourselves turning to the black market for European formula.
That’s why we’re on a mission to not only bring to market a better formula but to shatter the formula-feeding stigma for all parents. And in doing so, we’re creating a culture where every parent is supported in their feeding decisions, no matter what they look like. This year, amidst the backdrop of an unprecedented industry shortage, it became crystal clear that reform at the highest levels is necessary to bolster the industry at large to ensure that no parent ever again has to question their ability to feed their children.
When it comes to evolving an industry, disruption is the name of the game. In order to create fundamental change, you have to be a disruptor. And underlying disruption is a certain comfort level with taking bold risks and doing it intentionally.We’re in the midst of an ongoing formula shortage, and parents are still finding empty shelves in some areas.