returns with more vendors, a longer season and, surprisingly, new management.
Smorgasburg is expanding from eight to 12 dates, which they hope will help to keep up with crowd demands, as the average daily visitors neared 15,000 last year.ChauThey will be partnering with local promoter Collective Concerts to help with customer service experiences and operations. Smogasburg entrusted them with improving Toronto's market for their decades of experience producing high-volume events in the city.
Along with favourites from Doss' hand-picked lineup, Smorgasburg typically opens up the application process to the public and then curates based on the food tastings they conduct. Initially, Smorgasburg launched in Brooklyn in 2011 as a spinoff of the Brooklyn Flea. It has since launched hundreds of small businesses and attracted millions of visitors to its markets around North America.