Olive oil company's CEO goes viral for calling out competitor on LinkedIn

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The CEO of an olive oil brand prompted viral backlash for his LinkedIn post bemoaning “copycats” after a competitor released a product sold in squeeze bottles similar to his company's.

post bemoaning “copycats” after a competitor released a product sold in squeeze bottles similar to his company's.

Andrew Benin, CEO of Graza, wrote that he posted on LinkedIn to show"it's ok to get miffed when folks rip you off." “while friendly competition was always welcome, I do view this as a blatant disrespect and am choosing to voice my discontent,” BeninBut Benin quickly updated the post to apologize after other LinkedIn users, including fellow entrepreneurs, criticized him.

Most of Brightland's products come in recycled glass bottles. Benin added in his post that another unnamed brand had tried to buy Graza’s bottles and molds from the company’s manufacturer in Spain the previous week. Representatives for Graza did not immediately respond to a request for comment. Brightland declined to comment.

 

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