Looking at the numbers, it’s not surprising that Peloton is putting its bets on the app and growing subscriptions to reverse Peloton’s fortunes. Lululemon announced it was taking a similar tack for Mirror in its most recent earnings, saying it would rIt makes sense, as a $13 monthly fee for access to Peloton’s classes — the company’s real cash cow — is more attractive to the average person than a $3,200 rower.
“We faced many challenges in the past year, almost in every aspect of the business — except for content. Content is the golden goose,” McCarthy said on the call. “Is the bike a great experience from a hardware perspective and better than things that came before? Absolutely, but the magic and the glue that binds the community with almost religious fervor amongst our members is the content and the instructors.