This makes it the second most popular choice for prospective students, with arts, another broad degree programme, being the number one choice.
“For people who don’t know what they want to do, but they know that business is involved in most things, so it tends to have a lot of elements they’re able to narrow down into. It has marketing, HR, accounting, risk, finance and economics. It has everything,” he said. Common-entry programmes are also an excellent way to help undecided students learn what elements of business take their interest.
“What we’re seeing at the minute a lot is people going into the teaching sector in both primary or secondary. In secondary school they might go and teach business and French or something like that,” he said. “But there are hundreds of others and then consultancy would be another big one for students. For consulting houses, as graduate trainees, there would be positions right across the spectrum from finance to technology,” he said.
DCU’s accounting and finance degree required 529 points last year, while the university’s marketing, innovation and technology programme was 496 points and its bachelor of business studies international required 499 points. When it comes to the hard numbers, there is a promising picture for business degrees and its graduates. A recent study from the Higher Education Authority found dropout rates for business courses is on the decline.
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