Why one popular shoe brand is lowering prices in the face of inflation | CNN Business

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As inflation continues to strain family budgets, one maker of popular footwear is lowering prices on its products to provide some relief to weary consumers.

As inflation continues to strain family budgets, forcing people to prioritize purchasing daily necessities over discretionary buys, one maker of popular footwear is lowering prices on its products to provide some relief to weary consumers.

“On average, we are bringing prices down by 5% across the board,” John Evons, president of Keen said Friday in an interview with CNN. The company announced the move on its website on Thursday. “We believe we are doing the right thing to help people in this inflationary environment. We want people to continue to enjoy the outdoors and be able to go to work with safe shoes,” he said.

 

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