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Adobe pushes Firefly AI into big business, with financial cover

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Adobe Inc said on Thursday it will offer Firefly, its artificial intelligence tool for generating images, to its large business customers, with financial indemnity for copyright challenges involving content made with the tools.

A logo of Adobe Inc. is pictured at the company's office in Citywest Business Campus, Saggart, Ireland October 19, 2021. REUTERS/ Tom Berginsaid on Thursday it will offer Firefly, its artificial intelligence tool for generating images, to its large business customers, with financial indemnity for copyright challenges involving content made with the tools.

On Thursday, San Jose, California-based Adobe said it will start offering Firefly to its corporate customers as part of Adobe Express, a tool aimed at helping business users who do not specialize in design to create images and documents. "We financially are standing behind all of the content that is produced by Firefly for use either internally or externally by our customers," Ashley Still, senior vice president of digital media at Adobe, told Reuters.

 

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