“It is heartening to see that small business owners find meaning and purpose in what they do and perhaps the reason why so many persist with optimism and determination, despite facing challenges.”“Creating conditions that help owners feel a sense of fulfilment and enjoyment is important to help those who are struggling to stay on top of their well-being.
“That might include doing online courses or undertaking hands-on business training in areas such as digital marketing or social media or making time to enjoy new hobbies that spark creativity, such as art or meditation.” He says Xerox’s recent State of South African Small Business 2023 research shows that 64% of South African small businesses want to see government investing in digital skills and innovation and 26% would like government-backed skills development.
“While it may seem like an added expense, it is possible to outsource certain roles and responsibilities, either through suppliers or apps that meet business owners’ specific needs. Often the expense pays off, enabling important tasks to be done quicker and to a higher quality, while helping the business to grow and thrive.”