The European Commission issued a preliminary opinion on Wednesday arguing that Google had abused its role as the dominant digital advertiser. The digital company would be forced to sell parts of its business if the commission concludes that Google did indeed abuse its role.
Google contested the claim. “Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers,” Dan Taylor, Google vice president of global ads, said in a statement. “The Commission’s investigation focuses on a narrow aspect of our advertising business and is not new. We disagree with the EC’s view and we will respond accordingly.”A finding of guilty would be Google's fourth major violation in the EU.
The United States has two ongoing antitrust cases against Google, including one over its advertising technology.
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