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Twitter to focus on video, commerce in business revamp, investor presentation shows

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Twitter plans to prioritize video, creator and commerce partnerships to rejuvenate its business beyond digital advertising.

Twitter CEO Elon Musk, left, speaks with Linda Yaccarino on April 18, 2023. Musk announced May 11, 2023 that he was stepping down from the role and a day later named Yaccarino as Twitter's new CEO.Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company's business beyond digital advertising, according to an investor presentation by owner Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters.

Yaccarino, who started as CEO on June 5, told Twitter investors on Thursday that the company is in early conversations with political and entertainment figures, payments services and news and media publishers, said a source familiar with the matter, who spoke on condition of anonymity to discuss a private investor call.

None of the major advertising holding companies are recommending that clients pause their ad spending on Twitter, and well-known brands including

 

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