Following the grand launch of GCash Insider last year, the Philippines’ no.1 finance super app has kicked off its second insights and solutions event this June, giving business partners exclusive access on how they can better scale up their businesses.
In a fast-paced world, businesses seek better ways to connect with their customers by understanding consumer preference and purchases that define the ever-changing trends. This is the same strategy that AirAsia used to effectively address their consumers’ demands to develop a one-stop-shop platform, particularly for their travel needs, Rivera emphasized that with AirAsia’s partnership with GCash, they were able to average 5% in ad click rates which is above industry standard.
“When it comes to business, one thing is clear – if the customer sees your platform is so much easier, they will keep coming back. The key is to never underestimate Filipino consumers when it comes to their unique ability in adapting to industry trends and changes, especially in the new normal,” said Trinidad.