Bitter punisher: Critics round on Chinese company which makes underperforming workers eat pungent raw melon

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“People naturally avoid pain and pursue happiness. If they don’t want to eat bitter melons, they will work hard at their best,” said a spokesperson for the company.

A Chinese company is facing online backlash after it emerged that it was forcing employees who fail to meet performance targets to eat raw bitter melons.

“People naturally avoid pain and pursue happiness. If they don’t want to eat bitter melons, they will work hard at their best,” the spokesperson said.“I literally laughed when I heard it was ‘voluntary’. We live in such a difficult time,” said one person. Last October, a company in eastern China’s Zhejiang province went viral after it punished employees who lost in a sales competition by making them eat bitter melon with wasabi. A member of staff filmed the punishment and shared it online.

 

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