US Women’s National Team star . “It feels like a real opportunity to blow the lid off just in terms of fanfare and media and sponsorships and the larger business around this sport,” Rapinoe said speaking at a media event in Carson, California, ahead of the July 20 start of the World Cup in Australia and New Zealand. Rapinoe predicts the tournament will serve as a game-changing event for women’s sport across the globe.
” FIFA, soccer’s global governing body and the tournament’s organizers, have already announced that the 2023 Women’s World Cup is set to become the most attended standalone women’s sporting event in history. It said earlier this month that it had sold 1,032,884 tickets at the time, overtaking those of previous editions of the competition. “ paradigm shift globally.