Livestreaming e-commerce saw 150% year-on-year growth in gross merchandise value in the second quarter to an unspecified number. GMV measures total sales value over a certain period of time.WeChat Mini program e-commerce has GMV"in the trillions" of yuan on an annualized basis. GMV for physical products has exceeded 1 trillion yuan on an annualized basis.
Advertising revenue across all categories — except automotive — is up double-digits from a year ago in recent weeks. Ad sales rose by 34% to 25 billion yuan in the quarter ended June.for the quarter that missed expectations, but showed a third-straight quarter of revenue growth.Direct China commerce sales, primarily from Tmall Supermarket and Tmall Global, grew by 21% year-on-year to 30.17 billion yuan.
Local services revenue rose by 30% to 14.5 billion yuan. That was driven by orders on food delivery app Ele.me and growth in Alibaba's map app Amap, which sells services such asAlibaba management did not provide much detail on the state of the consumer since the end of June.Data for July have pointed to aTheme parks, however, have done well as tourism has picked up domestically.