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Agent: More could be done to market Canada's soccer players, brand

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Despite the success Canada's men's soccer team had in qualifying for the 2022 FIFA World Cup, and its increased exposure from it, a high-profile agent says more could be done to promote its players.

Nedal Huoseh, who represents superstar Alphonso Davies as well as international teammate Sam Adekugbe, said Canada Soccer and Major League Soccer clubs could do a much better job of marketing Canadian soccer players.

Part of the issue, he said, is what he says is a lack of social media engagement encouraged by clubs when it comes to driving a player's brand over the team collective. "It may be a shorter window, shorter opportunities," she said."It maybe some creative partnership with the brand for a shorter term."

Another aspect, Huoseh added, is the ongoing dispute between Canadian players and the national soccer organization.

 

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