In addition to being founding partners, the Madison Square Garden family of companies will be the first clients of the Oak View Group-led joint venture, which will oversee global partnership sales and strategy for them. MSG and Sphere will contribute advisory services to Crown Properties and help in retaining the brand partners.
“Crown Properties Collection will represent only the most valuable properties in all of sports and entertainment together with the most revolutionary venue in the world, Sphere in Las Vegas,” Oak View’s Chairman and CEOsaid in a statement. “This, along with [Oak View Group’s] already industry-leading global partnerships platform, which has proudly sold $4.5B in partnerships over the last five years, will create the largest partnership of its kind in the live industry.
“Crown Properties Collection’s purpose is to provide unprecedented global representation for world-renowned sports and entertainment brands and venues, and there is no greater portfolio to begin with than the MSG family of companies’ world-class assets,” Voelker said. “I am honored to join OVG, the leading full service live entertainment and hospitality company to represent CPC and create a new model for global partnerships in our industry.