Microsoft Gaming chief Phil Spencer wanted to acquire Nintendo so bad, he considered it a"career moment." One of thecase was an email Spencer sent to the company's Chief Marketing Officers Chris Capossela and Takeshi Numoto in 2020. The executive talked about how Nintendo was the prime asset for the tech giant in gaming, which is Microsoft's best bet for consumer relevance. He was confident that if there was an American company capable of acquiring Nintendo, it was Microsoft.
Spencer added that Nintendo had a board of directors that had not pushed for increases in market growth in ages. He explained that it might change in the future, though, as one of Microsoft's board of directors — investment company ValueAct Capital — had been"heavily acquiring" Nintendo shares and had been"fully supportive" of an acquisition if the opportunity arose.
In Spencer's letter, he said it was"taking a long time for Nintendo to see that their future exists off of their own hardware." And then he ended it with a smiley face that seemed to indicate that he was willing to play the long game, though it's unclear if he still has plans to make another attempt at a merger. Microsoft's legal battle against the Federal Trade Commission will decide the outcome of the company's $69 billion Activision Blizzard acquisition.