BYD launches Dolphin hatch to crack Japan’s tricky EV market

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The world’s third-largest auto market offers BYD a new market as Europe and the US throw up barriers.

The Dolphin base model offers a 400km range with a 70kWh battery, while the extended version has a 150kWh battery for 476km per charge.

The base model has a 70 kilowatt hour battery offering 400km of range. The extended-range model is priced at ¥4 million, with the 150 kWh battery giving 476 kilometers per charge. BYD has delivered only about 700 of its Atto 3 electric sport-utility vehicles in the country since sales started in January. The SUV is priced from ¥4.4 million, but has struggled to compete with Nissan’s electric Leaf, which starts from around ¥4.1 million.In Japan, hybrids also remain far more popular than pure battery electric vehicles, with market leader Toyota notoriously slow to shift to EVs.

Last week, the European Union launched an investigation into Chinese subsidies for EVs in an attempt to ward off cheap imports that threaten the future of the bloc’s own automakers.

 

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