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Block Inc's Square enters Canadian pot market with Jane Technologies as partner

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Square, a unit of fintech company Block Inc, said on Wednesday it would enter the Canadian cannabis market through a partnership with e-commerce platform Jane Technologies. The payments processing firm — founded by Jack Dorsey, co-founder of Twitter (now known as X) — said it would launch an early access program in the Ontario province for licensed dispensaries to test its retail point-of-sale offerings. Those who sign-up with Square for payments systems in physical stores would also be able to use Jane's platform for selling their products online, the companies said.

- Square, a unit of fintech company Block Inc, said on Wednesday it would enter the Canadian cannabis market through a partnership with e-commerce platform Jane Technologies.

Those who sign-up with Square for payments systems in physical stores would also be able to use Jane's platform for selling their products online, the companies said."We are focusing on one province first as we want to take the time to get it right and then expand on something that is stable," Roshan Jhunja, head of retail at Square, told Reuters.

The goal for the companies is to provide a platform to the sellers to make their products nearly as accessible as the illicit market, Jane CEO Socrates Rosenfeld told Reuters.

 

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