Xiaomi Facing More Difficulties In The EV Market

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Even if Xiaomi's car can't outperform its competitors in some way, its entry should force other brands to launch more affordable cars.

Group officially announced that it would set up a wholly-owned subsidiary to be responsible for the electric vehicle business, and now two years have passed since Xiaomi’s announcement. Although there are occasional rumors about Xiaomi cars coming out of the industry chain, there is still not much valid information about Xiaomi cars. But it seems that many consumers and investors are confident and expectant about Xiaomi vehicles.

During that period, China’s smartphone industry was mainly based on OEM business, and there were almost no local brands with their own smartphone design. Lei Jun and his founding team found that the smartphone operation systems of those international brands lacked many localization services, so they established Xiaomi to provide those initial Chinese smartphone users withwhich was more in line with Chinese consumers’ habits.

 

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