“We started out thinking ‘let’s get it just not one shop’, and then ‘let’s try another, and another’ and before we knew it, we were bottling day and night,” she said.
The idea was to create a direct channel between artist and consumer. The process of selecting artists, with so much talent around, was turned into an Idols-like talent competition, said Ruggier.“Once they started submitting work, then more and more got to hear about it,” she said.Ruggier started Yes Definitely! with R3 000. She has never debt funded any part of it. It was all out of pocket.
Her side-goal, to create a circular economy, where ecofriendly, locally produced products bring about a positive impact on the economy and people’s lives is coming true.Their creative designs have gained a cult following wherever it’s sold and the bottles have become collectors’ items. “A film director came over from Hollywood, picked up the bottle and gave the artist whose work was printed on it a job in animation,” she said.