where they kept their Salt Lab products had gone up in flames, in an allegedly deliberate attack on the evening of Australia Day.
The warehouse hosted a range of products from a number of online businesses which lost millions of dollars worth of stock. “We had just accepted the biggest shipment that we’d ever committed to which was about $1.3 million worth of stock and when I got the call about the fire, my stomach just dropped,” Clementine told Best Picks.“I found out from our insurance that we weren’t covered.
“If there had been an electrical fault it would have been but because it was arson, it wasn’t. That felt like the final nail in the coffin.”unsure if the business would survive. “It was the hardest three months of my life in business. I really felt like we had to start again,” she says.She decided to turn to social media to appeal to customers to pre-order items to help get the brand back on its feet.