When I opened the electric doors of the Avatr models, I was pleasantly surprised by the level of quality and refinement, especially considering that these are products from a relatively young brand. The interior design is quite modern, with intriguing details that set it apart from the generic central tablet-like infotainment touchscreen seen in many vehicles.
One particularly appealing detail in the Avatr 12 is the wireless charging pad on the central console, crafted from genuine wood. This surface automatically tilts for ventilation upon detecting the presence of a phone, returning to a flat position when not in use.features include the unique pattern on the door cards which continues all around the cabin, and the fold-out storage compartments on the doors.
Personalization options are somewhat limited – especially for a company whose name translates to “the projection of yourself”. However, Avatr’s interior department has done a good job in proposing intriguing combinations of colors and materials . Although Avatr is exploring exclusive options, these are more likely to be offered in a “limited edition” manner due to the brand’s small size and limited capacity for bespoke specifications.
Unfortunately, we didn’t have a chance to drive or ride in the EVs during the presentation, despite the fact that members of the Avatr crew used them for their transportation from Munich to Milan. However, we anticipate the opportunity to partake in the inaugural European test drive event scheduled for 2024.
We’ll cover the details of Avatr’s global expansion and model lineup plans in a separate article, but in brief, the company aims to enter themarket with local production around 2026-2027, building on its success in Southeast Asian markets while maintaining China as its primary focus. Currently, the Avatr 11 has a starting price of ￥300,000 in its home market of China, while the Avatr 12 has yet to be formally released.