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AB InBev earnings climb but Bud Light backlash still weighs on North American sales

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Anheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales.

FILE-Cans of Bud Light chill in a refrigerator in Oakland, Calif., Friday, April 28, 2023. AB InBev reports earnings on Tuesday, Oct. 31. Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down"primarily due to the volume decline of Bud Light."amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

 

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AB InBev earnings climb but Bud Light backlash still weighs on North American salesAnheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales. It's a sign of continuing fallout from a promotion with a transgender influencer that cost it sales. The world’s largest brewer and parent company of Bud Light said Tuesday that adjusted earnings for the latest quarter rose 4.
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