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ThirdLove founder reveals why the company took out a full-age ad slamming rival Victoria's Secret

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ThirdLove ran a full-page ad slamming Victoria's Secret in The New York Times in November.

The ad, which was structured as an open letter from ThirdLove cofounder and co-CEO Heidi Zak, described the comments fromIn a recent interview with Business Insider, Zak said the company strongly debated whether to write the letter., Victoria's Secret came under fire after one of its parent company's executives made controversial comments during an interview with Vogue.

"I was appalled when I saw the demeaning comments about women your Chief Marketing Officer, Ed Razek, made to Vogue last week," co-founder and co-CEO Heidi Zak said in the ad. "We're nobody's ThirdLove," Razek said."We're their first love. And Victoria's Secret has been women's first love from the beginning.""It made us so angry," she said, adding that it was her husband David Spector, who is cofounder and co-CEO of the brand, who decided that the company needed to respond.

 

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