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Meet South Africa, the business destination

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SPONSORED | SA_NCB Beyond the tourism-worthy features, the hosts of business events and the millions of delegates who have visited SA over the years have experienced another aspect – its appeal as a business destination. Read more.

Best known for its leisure and travel tourism, SA is gaining popularity as an international business destinationThe Boomslang: The Centenary Tree Canopy Walkway at Kirstenbosch National Botanical Gardens. Picture: SUPPLIED/SANCB

With more than 1,700 meetings, incentives, conferences and exhibitions event venues, and the largest of those venues accommodating more than 20,000 visitors, SA is Africa’s leading business destination and the International Congress and Convention Associations’ number-one convention destination in Africa and the Middle East.

SA welcomes more than 1m business event delegates every year, and the business tourism industry created in excess of 250,000 jobs both directly and indirectly in 2017.With a population of 51m, SA is a melting pot of diverse origins, cultures, languages and beliefs, making it a celebrated “Rainbow Nation” - a phrase coined by Nobel Peace Prize winner Archbishop Desmond Tutu.

The country has come a long way since the apartheid days. Today, SA is a vigorous multiparty democracy with an independent judiciary and a free and diverse press. It has one of the world’s youngest and most progressive constitutions that protects both citizens and visitors.

 

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