Just one month after it opened, a restaurant along Roosevelt Row in Downtown Phoenix has already changed its name."The whole thing about our concept is that we're bringing comfort food to Downtown Phoenix for affordable pricing," said the restaurant's owner, Angel Gould.The dumpling restaurant, which used to be called ‘Lovesack,’ is now called ‘Lovebite’ after a furniture company threatened a lawsuit over the name."We passed a trade commission.
"That was the first time we heard from them, and it was just kind of a generic letter saying 'don't use this name,'" Gould recounted. "And then from there, it got slightly more aggressive."It was a battle Gould was willing to fight, until it became too expensive. Gould put a suggestion box in their restaurant and got over 2,000 responses. The winning name came from an anonymous customer."I crossed out the ‘sack’ and just put ‘bite’ above it," said Gould.