Disney Chief Executive Officer Bob Iger believes that the media industry is at a turning point as novel technologies and consumer preferences demand even more from those in the entertainment business.
"It's changing so much, the marketplace has never been this dynamic, meaning speed of change is much faster," Iger said in the interview which aired on CNBC Friday."And that's technology, that's consumer behavior driven by technology. It's economics, it's how things are marketed anywhere you look." The platform, which will be available starting Nov.12, will offer customers an enormous amount of Disney content from Day One. Feature films from Pixar, Lucasfilms, Marvel Studios will accompany new, original content on the platform and will be available for download so that content can be viewed offline.
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