Grocery inflation at lowest level since October 2021, industry data suggests

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An update on supermarket prices shows a significant slowing in the pace of growth to levels that would usually prompt changes in shopping habits.

Grocery inflation has eased to its lowest level since October 2021, according to industry data released before official figures tipped to show a big dent in the overall pace of price increases in the economy. Kantar Worldpanel - which tracks supermarket till prices, sales and market share - said its measure of grocery inflation slowed to 2.4% in the four weeks to 12 May from 3.2% the previous month.

'However, after nearly two and a half years of rapidly rising prices, it could take a bit longer for shoppers to unwind the habits they have learnt to help them manage the cost of living crisis.' The cost of a weekly shop has been a key plank in the squeeze on shoppers' budgets which began as economies got back up to speed following the COVID pandemic.

 

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