Build a network to gather industry information, increase brand awareness, and generate a buzz. Dedicate time in the new market to meeting new people, join relevant organizations, attend their events, and gather info about competitors and client opportunities. By leveraging your current network, the news will spread quickly and you will be able to get in the door much more quickly.Be sure to understand the unique value your product or service will bring to the market.
It conquered the Nigerian market by offering a service that Nigerians want which is the convenience of buying in the comfort of their homes. Now, Jumia is the eCommerce leader not only in Nigeria but also in Africa offering services across different verticals.Before expanding into a new market, it is imperative to thoroughly understand the competitive landscape.