Golloria George was a middle schooler when she knew there was a problem with makeup shade availability. 'There was always just one brown shade but there would be like 20 light shades,' George, now 23, tells TODAY.com in an interview. 'There was just never any shades and if there were shades, it wasn't even reaching the deep, dark category. There was just no way that it would even work for me,' she continues.
George says Fenty by Rihanna, WYN Beauty by Serena Williams and Made by Mitchell are among the companies that have surpassed her litmus test for inclusivity and set the bar for the industry. Fenty in particular made waves in the industry when it launched in 2017 with 40 foundation shades and 91 different products, partner LVMH said in a press release at the time. 'It was also important that every woman felt included in this brand.