Pepsi launches new logo in Nigerian market

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Nigerian Market Nyheter

Pepsi New Logo

Global beverage giant, Pepsi, has officially introduced its new logo and visual identity to the Nigerian market.

This marks a significant step forward for the brand, signifying its commitment to innovation, creativity, and continued cultural relevance. To celebrate the launch, Pepsi orchestrated a captivating digital spectacle, transforming two of Nigeria’s most recognizable landmarks – the National Theatre in Lagos and the Abuja City Gate.

Speaking on the iconic feat for the brand, Norden Thurston, the Chief Marketing Officer, Seven-Up Bottling Company, stated that the new logo refresh is coming at a pivotal time for the brand, Pepsi. “As our customers and consumers interact with the new look at different touchpoints nationwide, we assure them of the same quality and refreshing experience known with the Pepsi brand. Pepsi is a contemporary brand, rich in history, and heritage, and is a classic example of a brand that has consistently reinvented itself for 125 years.

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