Jack in the Box is a Beverley-based business that consists of a soft play centre, gymnastic classes and a role play centre called Jack’s Mini Village. The business was built by Ken Lunn, 65, from Hull, and his wife Gail who originally set it up as a gymnasium for aspiring gymnasts. The role play centre, which was built in 2023, doesn’t just attract children but adults too as their parents and grandparents can’t help but join in the fun. “The adults love it as much as the kids do,” Mr Lunn said.
“The winter months are busier than summer because you get days when the sun comes out and obviously they want to play in the park or play in the back garden. “Through the winter we get 1,000 to 1,200 people come through per week just for the role play centre and 2,000 to 2,500 in the soft play as well.” Jack’s Mini Village has won a prestigious award in a national competition.