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Amazon says its private labels are only 1% of its business, but new data shows some are seeing huge growth

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Amazon responded to criticism from Sen. Elizabeth Warren by saying that private labels only account for about 1% of Amazon's sales.

In a statement sent to Business Insider, Amazon elaborated:"Amazon uses data about individual sellers only to support them or enhance or protect our customers' experience. We prohibit the use of individual sellers' data to compete with them through our first-party offerings, including through our private label products.""Private label products are a common retail practice, and Amazon's private label products are only about 1% of our total sales.

All told, sales from Amazon's private-label brands are still under $1 billion, according to analysis by Marketplace Pulse. That's a lot taken in isolation, but it's also just a fraction of the $122.9 billion Amazon raked in last year from direct online retail sales. But data shows that sales of these brands are growing quickly. From 2017 to 2018, Amazon's more than 100 private brands only saw 2% sales growth, according to new data from Numerator. But, breaking it down into categories can reveal more.

 

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Any store/supermarket you go to have thier own brand/products. Why are they only focusing on Amazon?

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