From PR to lead generation: a proven approach for tech companies

  • 📰 TechCentral
  • ⏱ Reading Time:
  • 44 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 71%

Lead Generation Nyheter

DUO Marketing

How does a business optimise its journey from PR to lead generation? DUO Marketing's Judith Middleton explains.

understand the importance of PR to ensure their brand is positioned correctly with their target audience, some become impatient and demand leads.

Depending on your objectives and the intended target audience, content can take the form of thought leadership articles, case studies, white papers and blogs … and a mix is often most effective. With a growing preference for digital platforms, it extends to videos, podcasts and webinars. All these activities feed your brand visibility strategy.Focus on the people in your business, their skills and experience.

While those businesses not converted into leads may be seen as a waste of budget, this isn’t true. That serves as further foundational work, building awareness, trust and credibility – through e-mail marketing or re-marketing – to feed into a sales cycle that might just come around again once the buyer is ready, if the lead is nurtured effectively.It is crucial to define and design an optimal customer journey through your website.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 8. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Big SA companies test the waters of metaverse marketing through RobloxBig SA companies test the waters of metaverse marketing through Roblox
Källa: News24 - 🏆 4. / 80 Läs mer »