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Booming Turkish TV drama industry captures hearts and minds worldwide and boosts tourism

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Turkey has emerged as a leading exporter of television dramas, bolstering the nation’s international image and drawing millions of viewers and tourists to its historical and cultural sites which are backdrops to many of the shows.

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The success of television shows has fueled a burgeoning billion-dollar industry that continues to expand into new markets, experts say. The popularity of these shows is also greatly enhancing Turkey’s soft power on a global scale. “A Thousand and One Nights,” a 2006 romantic drama loosely based on the collection of Middle Eastern folktales and set in modern-day Istanbul, captivated audiences in the Balkans."Magnificent Century," based on the 16th-century Ottoman Sultan Suleyman the Magnificent, led the way for historical fiction.

Her platform receives about 1.5 million viewers monthly, with fans from the United States, Canada, Greece, India, and Pakistan. “Countries that were not able to transform a different genre are now lagging behind in the export of series,” Deniz said. “Turkey has now caught this momentum, but if it cannot diversify, if it cannot also tell different things, it will end somewhere.”

During its run, “Resurrection: Ertugrul” peaked as the fourth most in-demand show worldwide in May 2020, with demand more than 68 times that of the average show worldwide, according to Parrot Analytics.

 

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